Chapter 21

Getting Networking

What is Networking?

In today’s workforce, 80% of jobs today are not posted! This means that most employees got their job through their networks. Networks are more important than ever, and college is the perfect time to start building them.

When you “network,” you exchange information.

  • You may share business cards, résumés, cover letters, job-seeking strategies, leads about open jobs, information about companies and organizations, and information about a specific field.
  • You might also share information about meet-up groups, conferences, special events, technology tools, and social media.
  • You might also solicit job “headhunters,” career counselors, career centers, career coaches, an alumni association, family members, friends, acquaintances, and vendors.

Networking can occur anywhere and at any time. In fact, your network expands with each new relationship you establish. And the networking strategies you can employ are nearly limitless. With imagination and ingenuity, your networking can be highly successful.

Jump to 3:45 to learn about the 3 Bones of Networking!

Strategies for Networking

We live in a social world. Almost everywhere you go and anything you do professionally involves connecting with people. It stands to reason that finding a new job and advancing your career entails building relationships with these people. Truly, the most effective way to find a new job is to network, network, and network some more.

Once you acknowledge the value of networking, the challenge is figuring out how to do it. What is your first step? Whom do you contact? What do you say? How long will it take? Where do you concentrate efforts? How do you know if your investments will pay off?

Preparing to Network

Throughout this chapter, we have discussed how important relationships are to your career development. It can sometimes be a little intimidating to meet new people in the professional environment. But with preparation and understanding, these encounters can be not only helpful, but also rewarding. Here are some ideas to consider when meeting new people who can be helpful to your career:

  • Be yourself. You’re your own best asset. If you’re comfortable with who you are and where you come from, others will be, too.
  • Remember, you’re a student and they know it. Don’t try to impress everyone with what you know; alumni or faculty know more. Instead, talk about what you’re learning—your favorite class, the project you’re most proud of, or even the ones by which you’ve been most challenged.
  • Be polite, not too casual. If your goal is to become a professional, look and sound the part.
  • Listen.
  • Think of some questions ahead of time. Don’t aim for difficult questions or anything too personal, but asking people how they got into their career, with whom they studied in college, what their job is like, and similar questions will both start conversations and provide you with meaningful insight.
  • Don’t stress. Remember, if alumni, even highly successful ones, are speaking to you, it’s usually because they want to. An encounter over finger food or a brief meetup in the Rad Tech department office isn’t going to make or break your job prospects.
  • If appropriate and timely, ask if you can keep in touch. Be prepared with a polished email address and phone number. For example, if your current address is “fortnitefan@gmail.com,” consider creating a second account that’s more professional.
  • Say thank you. No need to go on and on, but thank them for any advice they give or simply for taking the time to talk with you

Strategies at College

  • Get to know your professors: Communicating with instructors is a valuable way to learn about a career and also get letters of reference if and when needed for a job. Professors can also give you leads on job openings, internships, and research possibilities. Most instructors will readily share information and insights with you. Get to know your instructors. They are a valuable part of your network.
  • Check with your college’s alumni office: You may find that some alumni are affiliated with your field of interest and can give you the “inside scoop.”
  • Check with classmates: Classmates may or may not share your major, but any of them may have leads that could help you. You could be just one conversation away from a good lead.

Strategies at Work

  • Join professional organizations: You can meet many influential people at local and national meetings and events of professional and volunteer organizations. Learn about these organizations. See if they have membership discounts for students, or student chapters. Once you are a member, you may have access to membership lists, which can give you prospective access to many new people to network with.
  • Volunteer: Volunteering is an excellent way to meet new people who can help you develop your career, even if the organization you are volunteering with is not in your field. Just by working alongside others and working toward common goals, you build relationships that may later serve you in unforeseen and helpful ways.
  • Get an internship: Many organizations offer internship positions to college students. Some of these positions are paid, but often they are not. Paid or not, you gain experience relevant to your career, and you potentially make many new contacts. Check CollegeRecruiter.com for key resources.
  • Get a part-time job: Working full-time may be your ultimate goal, but you may want to fill in some cracks or crevices by working in a part-time job. Invariably you will meet people who can feasibly help with your networking goals. And you can gain good experience along the way, which can also be noted on your résumé.
  • Join a job club: Your career interests may be shared by many others who have organized a club, which can be online or in person. If you don’t find an existing club, consider starting one.
  • Attend networking events: There are innumerable professional networking events taking place around the world and also online. Find them listed in magazines, community calendars, newspapers, journals, and at the Web sites of companies, organizations, and associations.
  • Conduct informational interviews: You may initiate contact with people in your chosen field who can tell you about their experiences of entering the field and thriving in it. Many Web sites have guidance on how to plan and conduct these interviews.

Strategies at Home and Beyond

  • Participate in online social media: An explosion of career opportunity awaits you with social media, including LinkedIn, Twitter, Facebook, Instagram, Pinterest, and many more. You will find an extensive list of suggested sites at CareerOneStop. Keep your communication ultra-professional at these sites. Peruse magazine articles, and if you find one that’s relevant to your field and it contains names of professionals, you can reach out to them to learn more and get job leads.
  • Ask family members and friends, coworkers, and acquaintances for referrals: Do they know others who might help you? You can start with the question “Who else should I be talking to?”
  • Use business cards or networking cards: A printed business card can be an essential tool to help your contacts remember you. Creativity can help in this regard, too. Students often design cards themselves and either hand print them or print them on a home printer.

Sources for Developing Professional Networks

The bottom line with developing professional networks is to cull information from as many sources as possible and use that information in creative ways to advance your career opportunities. The strategies listed in the section above provide you with a comprehensive set of suggestions. Below is a summary of sources you can use to network your way to career success:

  • Meet-up groups
  • Conferences
  • Special events
  • Technology tools
  • Social media
  • Career centers
  • Alumni association
  • Professional organizations
  • Volunteer organizations
  • Internships
  • Part-time job
  • Job club
  • Networking events
  • Magazine articles
  • Web sites
  • Career coaches
  • Headhunters
  • Career counselors
  • Family members
  • Friends
  • Coworkers
  • Vendors
  • College professors
  • Advisers
  • Classmates
  • Administrators
  • Coaches
  • Guest speakers

Remixed with:

Baldwin, Amy. Your Map to Success: The Career Planning Cycle. OpenStax, 2020, https://openstax.org/books/college-success/pages/12-2-your-map-to-success-the-career-planning-cycle.

Dillon, Dave. “Networking.” Blueprint for Success in College and Career, Rebus Press, https://press.rebus.community/blueprint3/chapter/40-networking/.

“The 3 Bones of Networking for Student Success.” YouTube, 25 Jan. 2018, https://youtu.be/4OTPJZnBP8s.